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June 29, 2020
A few days ago, Bulgari, a luxury jewellery brand under LVMH, will increase the price of its products by 10%, which will be implemented on July 1. This price increase is due to exchange rate fluctuations and raw material costs.
Another luxury brand wants to respond to the epidemic through price increases. A few days ago, Bulgari, a luxury jewelry brand under LVMH, may increase the price of its products by 10%, which will be implemented on July 1.
It is understood that Bulgari attributed the price increase to reflecting the company's pricing policy, exchange rate fluctuations and raw material costs.
Previously, Bvlgari CEO Jean-Christophe Babin said that during the epidemic, the brand’s online business has developed rapidly, and the online platform has become the number one sales brand in the global (online and offline) stores, an increase of more than 100% .
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